Pendampingan Pendaftaran Merek Dagang Pada UMKM Bebek Goreng Sri Lestari

ABSTRACTBrand is one of the most important parts a product. A brand can be an added value for product, whether it product in form goods or services. This very beneficial business actors. Therefore, actors try to continue introduce their brands from time time, especially consumers who are target market. Sri Lestari fried duck actually aware that establishing mandatory have name, but they do not understand importance registering name/trademark. The problem faced Lestari's lack understanding trademark sustainability more advanced business. And process Bebek Goreng needs assistance so continuity registration still monitored. methods offered as alternative solution this (1) Socialization what and increase able compete with other similar actors, (2) Provide process. results mentoring activity publication supporting documents registration, namely NIB (Business Registration Number), Certificate Development Micro, Small Medium Enterprises Department Cooperatives, Industry Trade Malang City Trademark Registration. Registration.Keywords: Accompaniment, Business Identification Number,